Could the fear of Alexa ‘listening in’ transform into a benefit in consumers’ eyes?
It’s a fact — privacy concerns are still a hurdle for smart speaker adoption, whether that’s avoiding them for certain actions such as shopping, or in owning one at all.
While a lack of confidence in payment security remains a blocker for some to use the devices for purchasing, the core issue is by far the fear that ‘they are always listening in.’ According to research conducted by Accenture, 22% of smart speaker owners report they leave the room or lower their voice so ‘it can’t hear them’, and around 48% believe the technology is always listening to them.
But, what if having Alexa ‘listening all the time’ could actually enhance your home security? Well, Alexa Guard promises just that.Read More