Could the fear of Alexa ‘listening in’ transform into a benefit in consumers’ eyes?
It’s a fact — privacy concerns are still a hurdle for smart speaker adoption, whether that’s avoiding them for certain actions such as shopping, or in owning one at all.
While a lack of confidence in payment security remains a blocker for some to use the devices for purchasing, the core issue is by far the fear that ‘they are always listening in.’ According to research conducted by Accenture, 22% of smart speaker owners report they leave the room or lower their voice so ‘it can’t hear them’, and around 48% believe the technology is always listening to them.
But, what if having Alexa ‘listening all the time’ could actually enhance your home security? Well, Alexa Guard promises just that.
The past decade has been a story of handing over privacy in return for utility, and certainly in recent history consumers have been willing to have that utility be supported by ads in exchange for their personal loves, likes, and shares.
The Voice-First revolution is pushing that value exchange even further, now asking not just for your data, but your voice and with devices like Facebook’s entrant into the market, Facebook Portal — asking for your face via video chat as well.
So the question has to be — are consumers willing to let Facebook’s camera into their living room?
Smart speaker adoption and voice assistants such as Amazon Alexa, Google Assistant, and Siri from Apple are changing the content we consume via voice, the way we shop and search for products and services. Voice is fundamentally reprogramming the way we interact with computing today.