Consultancy

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Voice Application and Content Strategy

VOICE APPLICATION & CONTENT STRATEGY

Choosing the right smart assistants to develop for all depends on what your audiences voice-habits are. What routines do they have, devices do they own and content do they consume? Our strategy team have developed application pipelines and voice content strategies for some of the biggest brands in the world. We will work with you to map your channels, content and user routines to set you up to win in voice.
Voice Marketing

VOICE MARKETING

Build it, and they won’t come. Much like other platforms, users don’t (all) show up by accident to use your voice experience or find you through voice content. We’ll show you the best ways to market your voice app, supporting you with everything from press releases to social media assets to optimise discoverability and make sure your voice app doesn’t get lost in the crowd.
Voice SEO

VOICE SEARCH OPTIMISATION

Metadata powers the native search of platforms like Amazon Alexa, Google Assistant and Samsung Bixby. Vixen Labs’ voice search team will work with you to map what utterances your users are saying to search for your brand or business. Once we know what your users are looking for, we will then work with you to develop the right content, implement the right tags and keywords and optimise your platforms to ensure your users get the right content, first time, every time

Start building your voice strategy today

Much like the web, search and mobile – the first movers get to learn early, build credibility and take market share when a new interface emerges. Voice assistants and conversational AI is no different. Now is the time to get started.

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