Enabling brands to have conversations that entertain, solve problems and sell products.
Voice technology is changing not just how we speak to our machines, but how we speak to one another. It’s our responsibility to design experiences that help users interact with the world the way we all want to be interacted with.
At Vixen Labs we believe in the power of Voice to transform the way we shop, learn, play and do business with one another.
Whether it’s navigating the platforms or building experiences that resonate with consumers, employees or customers, or marketing your voice experiences, we’re here to help.
WHAT WE DO
Vixen Labs is a voice strategy consultancy and design studio working with global companies to help them set their voice strategy, develop voice applications for Amazon Alexa and Google Assistant and prepare their digital eco-systems for Voice Search and Voice Marketing.
Consultancy & App Development
Workshops & Training Sessions
Research & Thought Leadership
WHO WE WORK WITH
LATEST FROM THE VIXEN LABS BLOG
Do you prefer the Moccamaster, V60 or French Dripper? And how’s your spiral pouring technique?
Grabbing a takeout cup or mixing up some instant is pretty appealing when faced with the apparent complexity of home brewing. That’s why Workshop Coffee reached out to us — to see how an interactive Amazon Alexa skill could demystify the art of making coffee.
This time next week, thousands of people will have descended on Newark for VOICE Summit: the world’s largest Voice First event.
Assistant creators Amazon Alexa, Google, Siri and Microsoft will have a strong presence, as will hundreds of developers, global media platforms, and agencies — including Vixen Labs!
New data out this week from NPR and Edison research as part of the Smart Audio Report of 2019 shows that 54% of non smart speaker owners use an assistant on their phone. But for those who already have a Google Assistant, Amazon Alexa, or potentially even an Apple HomePod device in the house — this goes up drastically to nearly 80%.
That means that if you own a smart speaker you’re far more likely to use your voice operated personal assistant such as Siri or Google Assistant on your phone went out and about, in the car, or any other place you might have your smartphone on you.
Could the fear of Alexa ‘listening in’ transform into a benefit in consumers’ eyes?
It’s a fact — privacy concerns are still a hurdle for smart speaker adoption, whether that’s avoiding them for certain actions such as shopping, or in owning one at all.
While a lack of confidence in payment security remains a blocker for some to use the devices for purchasing, the core issue is by far the fear that ‘they are always listening in.’ According to research conducted by Accenture, 22% of smart speaker owners report they leave the room or lower their voice so ‘it can’t hear them’, and around 48% believe the technology is always listening to them.
But, what if having Alexa ‘listening all the time’ could actually enhance your home security? Well, Alexa Guard promises just that.
The past decade has been a story of handing over privacy in return for utility, and certainly in recent history consumers have been willing to have that utility be supported by ads in exchange for their personal loves, likes, and shares.
The Voice-First revolution is pushing that value exchange even further, now asking not just for your data, but your voice and with devices like Facebook’s entrant into the market, Facebook Portal — asking for your face via video chat as well.
So the question has to be — are consumers willing to let Facebook’s camera into their living room?
Smart speaker adoption and voice assistants such as Amazon Alexa, Google Assistant, and Siri from Apple are changing the content we consume via voice, the way we shop and search for products and services. Voice is fundamentally reprogramming the way we interact with computing today.