Vixen Labs responds to global appetite for voice, adds three new team members

by | Oct 7, 2020 | News

New team member headshots

Demand for voice first development, strategy, and consultancy grows the Vixen pack

The beady-eyed among you may have noticed our Team page being extended – and Vixen Labs can now announce that we have three new people joining!

We welcome Tim Last, Claire Medcalf, and Ethan Richardson, to take up Heads of Department roles, alongside our VUX Lead Romina Pankoke, and Strategy Lead Kane Simms, who joined at the start of 2020.


“I am immensely proud that team Vixen is already up to fourteen people. It’s testament to how much we’re growing and flourishing in response to the appetite for voice,” says CCO and co-founder Jen Heape.

“I’m really excited that we’ve got such incredible talent to work on the amazing roster of clients that Vixen Labs has. Doing great work, with great people, for great clients is the dream!”

We take a look at Vixen Labs’ three new team members . . .

Doing great work, with great people, for great clients is the dream!


Tim Last joins Vixen Labs with nearly 20 years of experience in digital production. He has held senior roles for a variety of media organisations including Grand Visual, Exterion Media and, most recently, Stink Studios. His work won a Gold Cannes Lion for the first mobile/web/DOOH hybrid campaign. 

Tim says: “I’m delighted to be joining such a genuinely innovative team, bringing my production skills to the mix and helping Vixen Labs build great products and continue its strong growth. Voice is an important part of any brand’s marketing, especially now we all spend more time at home, and it’s fantastic to be at the forefront of the industry with Europe’s leading voice consultancy.”

A quote from Tim Last about his joining Vixen Labs


Claire Medcalf has previously freelanced with Vixen Labs and now joins the team as Creative Lead. Claire has 15 years of experience in creative copywriting for a huge range of clients, and specialises in conversational design – writing for Voice First applications and chatbots. Her team won Gold in the 2019 Cannes Lion Change for Good Hackathon with a machine learning product using citizen science to tackle air pollution.

Claire gives her perspective: “Joining Vixen Labs is the dream move for me. I’ve been working in the Voice space for a while, and now I get to do what I do with the leading agency in the industry. Somebody pinch me.”

“As Creative Lead I’ll be working closely with Jen (our CCO) to champion creative – from ideation to script intonation – so digital conversations with brands feel more human and engaging.”

A quote from Claire Medcalf about her joining Vixen Labs


Ethan Richardson joins Vixen Labs from Deloitte Digital, where he led a team of Scala engineers on the UK’s largest public sector programme, and then progressed to developing new voice technology concepts. His previous international experiences feature varied developer and systems roles (Ageas UK), CRM software analysis (CoralTree Systems), and technology implementation in conversational commerce (Vauban).

“I’m so excited to be joining a fantastic team who all share the same drive and passion,” says Ethan.

“I chose to join Vixen Labs because they are driving innovation at the forefront of voice technology. I will be working closely with Tim Last to help develop many exciting projects. All in all, I’m super excited to be part of this amazing team.”

A quote from Ethan Richardson about his joining Vixen Labs


While Vixen Labs’ three new team members substantially increase the size of the agency (long gone are the days we could all fit on one standard Zoom screen), our founders are keen to keep the close culture that the team enjoys.

Jen explained: “I think we do our best work at being small and specialist. It allows us to be really nimble, and to keep our knowledge super sharp and up-to-date, which only really comes from having a real focus in offering.”

“I’m really excited to add the next few people to the team, and to see what 2021 is going to bring – alongside keeping the team close-knit and focused.”

Being small and specialist allows us to keep our knowledge super sharp and up-to-date

The Vixen Labs Newsletter - the latest from us, straight to your inbox.

    Recent Articles

    Pin It on Pinterest